Industry Day Programme

1st of March
08.45 – 09.00 Welcome to the Industry Day 
09.00 – 10.30 Inga Wiele (gezeitenraum): Design Thinking in a Nutshell - 90 Minutes from Idea to Prototype and back
10.30 – 11.00 Coffeebreak
11.00 - 11.45 Ralf Kruse (IT Warehouse Consulting GmbH): The ability to do the right things fast
11.45 - 12.30 Christian Menk (Fujitsu EST): How to seed innovation thinking, agility, requirements engineering, devops, in a big organization
12.30 – 14.00 Lunch
14.00 - 14.45 Thomas Geis (UXQB): Bridging the gap: Requirements Engineering meets Usability Engineering
14.45 - 15.30 Ralf Carbon (John Deere): The interplay of RE, UX and architecture in engineering innovative systems
15.30 – 16.00 Coffeebreak
16.00 - 17.30 Interactive Session: State your opinion – Future of RE in Industry

Industry Keynote

Inga Wiele

Keynote title: Design Thinking in a Nutshell - 90 Minutes from Idea to Prototype and back

This session will give you a compact overview of Design Thinking including a real life experience with Design Thinking.

Creating products and services that really suit peoples’ lives and needs – that is the goal of Design Thinking. To achieve this goal, you have to observe peoples' lives. Empathy is important to better understand the needs of others. Very often we pass each other without looking or talk without really perceiving what others really feel and what they need. Design Thinking provides a structured approach to innovation processes in which human needs are the focus.

You may think to yourself "Are 90 minutes enough to get an understanding of Design Thinking? How good are the results that you achieve in one hour? Is it possible that all participants have their say and have a constructive outcome in the end?"

This talk will approach this venture with you. Based on the process model of Design Thinking, you experience the different elements of Design Thinking within 90 minutes and learn how much a team can achieve when expectations follow the motto "Done is better than perfect".


Master of Business Administration, Founder, Strategy Consultant and former member of the Supervisory Board of SAP AG

Inga Wiele is founder and managing director of the company gezeitenraum GbR. gezeitenraum (engl. "room of the tides") advises companies that want to actively shape the digital and social change we are currently facing.

She loves working with people and encouraging them to engage in new ways. She manages to identify and promote the different views of the parties within teams. Design Thinking thereby yields the standard for cooperation, providing a structure for companies in complex innovation processes and helping them tap into the hidden potentials of their employees.
By doing so she ignites the spark that drives companies themselves to become active, to anchor new behaviour within the corporate processes and to establish new ways of thinking. She studied business administration at the Baden-Wuerttemberg Cooperative State University in Stuttgart. 25 years’ experience as a software consultant, as product manager at SAP and establishing her own company have taught her to understand contexts quickly and allow her to drive customer-oriented product innovation.

In 2011, Inga was educated as Design Thinking Coach at the of the Hasso Plattner Institute in Potsdam. She has 5 years of active project and implementation experience with the Design Thinking approach - 2 years as a product manager at SAP and 3 years as an independent entrepreneur working with companies of different sizes and industries.

Industrial Talks

Ralf Kruse
IT Warehouse Consulting GmbH

Title: The ability to do the right things fast

There is no relationship between effort and value. In the past, we had huge success by reducing production costs. We focused on an optimal utilization of our resources and on specialization. Through quality gates, we want to ensure to do valuable work and avoid to do wrong things. Through factors like the digitalization, we see our environments as less predictable. In this changing times, we still want to be successful. We want to identify opportunities and want to make them happen fast.

In this session, we will look at and discuss blockers and enablers to do the right things fast.


Ralf Kruse is a Certified Scrum Trainer (CST) and a Certified Enterprise Coach (CEC) by the Scrum Alliance based in Hamburg, Germany. 
Ralf has extensive experience from helping teams and small organizations up to supporting international corporations in their holistic Agile transitions and using Agile at scale. 
Ralf is engaged in educating and coaching other Agile coaches and teams at an enterprise level.

Christian Menk
Fujitsu EST

Title: How to seed innovation thinking, agility, requirements engineering, devops, ... in a big organization

“The impossible we do right away, miracles take a little longer.“ This is a bit how it feels when you try to fundamentally change how a big and long existing organization works. I write fundamentally because changing an established “Waterfall” approach that is used by ten thousands of engineers to something that is so radically different, is fundamental to me. In this short session I would like to tell you a bit about our journey and experiences we had since we started with innovation thinking, agility, requirements engineering, devops, etc. in Fujitsu.


As CEO of Fujitsu EST, Christian is in charge of Fujitsu R&D Subsidiary with the mission to create Fujitsu Cloud Middleware software. Before that, he has held positions as CTO and head of Product Management, also within Fujitsu.

Thomas Geis

Title: Bridging the gap: Requirements Engineering meets Usability Engineering

Download Keynote as PDF

Usability Engineering includes all activities within the product life cycle that

  • identify user requirements (context of use analysis)
  • implement user requirements (user experience design)
  • evaluate whether user requirements have been met (usability testing)
But, what are “user requirements” precisely in contrast to other stakeholder requirements and system requirements?

“The system shall…” is not a sufficient approach to specifying requirements, when it comes to engineering the user experience.

The presentation introduces the framework for user requirements in contrast to other stakeholder requirements and system requirements as applied by the International Usability and User Experience Qualification Board (UXQB) and taught as part of the “UXQB© Certified Professional for User Requirements Engineering”. Also, the new ISO model on quality, differentiating “human-centred quality” and “technology-centred quality will be introduced.


Thomas Geis is Managing Director of ProContext Consulting GmbH and since 1993 full-time in the work area usability engineering. He is a dedicated professional expert in the occupational field usability and user experience and assumes, among other responsibilities in the following roles:

  • Chairman of the International Usability and User Experience Qualification Board (UXQB)
  • Founder of the Working Group “Quality Standards “ of the German Usability and User Experience Association (German UPA)
  • Head of the ISO Committee "Common Industry Format for Usability"
  • Editor of ISO 9241-110 "Dialogue principles for human-system interaction"
  • Editor of ISO 25060 "Common Industry Format (CIF) for usability - General Framework for usability-related information"
  • Head of the DIN committee "user interfaces"
  • Holder of the Usability Achievement Award of the German UPA (2013)

Ralf Carbon
John Deere

Title: The interplay of RE, UX and architecture in engineering innovative systems

Requirements, architecture and UX have a joint responsibility: They need to provide a specification to the delivery teams that is well aligned between these different Software Engineering disciplines and serves as proper input to detailed design activities and implementation of solutions. What is the role of the requirements engineer in this setting? How should requirements engineers, architects and UX interact with each other? The presentation will provide insights and lessons learned from within the John Deere environment.


Dr. Ralf Carbon joined John Deere in 2013 and is managing a team of requirements engineers, architects, and UX engineers within the Intelligent Solutions Group in Kaiserslautern, Germany. Before that, he worked for eight years as a researcher and consultant at Fraunhofer IESE. He earned his doctoral degree in the area of Software Architecture from the University of Kaiserslautern.